Monday, December 24, 2012
They don't want you to learn
So I found this article in my feed today. Basically the article claims that magic shops don't want you to learn sleight of hand because it makes them less profit. Besides being such a very cynical view point, I think it shows a lack of knowledge of supply and demand and human nature. There is not some retailer Illuminati trying to keep people dependent on gimmicks. The simple fact is that people want instant results, the author of the article self admits that when he started he had no desire to spend hours practicing sleight of hand. There's that old saying that an amateur does 100 tricks for a dozen people and the professional does a dozen tricks for hundreds of people. When your goal is to impress your family and friends with your magic prowess you need a new trick every week that you can master in no time. So wheres the market at for the local shops, it's in the easy to master self working gimmick, so that's what they stock. They stock what they think people want to buy, what there's a demand for.